The Impact of Adsense on the Internet
Since the introduction of AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some changes are good and some aren’t. This is a small exploration of how a brilliant marketing scheme has taken the web by storm. In this article, we will discuss how Adsense has changed our everyday lives on the internet.
Adwords was already a popular advertising even before AdSense came out. It was able to provide a lot of publicity through getting your site listed at the top in Google search queries. It was great for people who did not have the patience for SEO which usually takes time to build up. It made launching a website, a realistic way to instant profitability instead of a long term strategy with no immediate returns.
Through the use of AdSense, the possibility appeared of having your ads appear on just about any site on the Internet that has anything that even resembles your company is all about. And so it’s for that reason that it has brought a new sense of advertising to the Internet. Before PPC poorly ranked web pages had to advertise offline to get any real initial exposure. Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are no high costs of running your ads on websites which you have to personally look for. All you do is come up with a couple of meaningful words for your business, sign up with Google AdWords and let Google take care of the rest of the equation. Although it requires day to day management automation saves significant time for advertisers.
However, the biggest change that Adsense provided was to the way publishers work on the internet. Whereas one would previously have to jump through many hoops to get a website to even support itself now people are making a great income from their websites. This leads to motivation for content, and resources for web surfers. That generally means site publishers have to worry more about what content lies on their site, and the overall way their pages look rather than be concerned with the economic specifics of maintaining a site’s profitability. You may have to spend time for Adsense but you certainly won’t need o spend money on it. It’s no surprise that the blogging phenomenon exploded when it came out a few years ago. Anyone could just write a page about a subject he was passionate about and making a living out of it through AdSense.
With it, the normal everyday surfer also stands to benefit from it. Whereas people used to not even notice banners altogether (which psychologically is a very interesting thing to observe) the situation is completely different for text ads. A lot more attention is given to sponsored ads nowadays. Why? Well because the whole setup brings forth a feeling of confidence about the advertiser. People don’t ignore a text ad as easily as they do a graphical banner. This may due to the decreasing popularity of banner ads. It is because of this that many people are walking away from affiliate type networks to AdSense. Nevertheless, there are negative impacts as well with people making websites solely for the purpose of running AdSense on them and just as well, with a large phenomenon of ‘click fraud’, people creating artificial clicks for various reasons.
All in all Google AdSense is transforming the way the Internet works and it’s doing so mostly in a good way. Now those with ideas can write them down, and make money from them. Those looking for content can find it easier, and those looking to attract a customer base can do so in a targeted way.