Retargeting with Banner Ads Helps You Re-Engage Customers Shopping Online
Online shoppers are often drawn away by multiple ads which show up when they are shopping for specific commodities. As you would expect, several buyers check into a retail store, select goods, unfortunately, they leave the store without finalizing their purchases. Statistics indicate that up to 95% of online buyers back out from their shopping sprees once they check into a e-store. As a result, promoters experiences losses from such happenings.
To mitigate this unfavourable practice, online marketers have adopted the technique of redirecting banner ads. This is carried out so as to retain the desire of buyers who intend to shop for commodities and who exit without completing their purchases. The technique of redirecting banner ads is not something new, and its use announces. Retargeting banner ads is a practice that has been used for quite some time, and its adoption signals better prospects for businesses online.
How Retargeting Banner Ads Work
Redirecting ads helps shoppers to revisit the retail sites they had checked in the first place so as to buy the commodities they needed. Take this example, a buyer may have searched for sports shoes and left the retail store, but returned after coming across the shoes advertised in a different site that they frequent. If the buyers are not sure of their purchases, then the ads will direct them to the vendor’s site so that they can buy the item they wanted.
Retargeting Generates Site Traffic
This method of advertising drives traffic to a vendor’s site. It is a cheap way of branding and attaining visibility while attracting the interest on items on stock to boost sales. Apart from giving you online presence, they also increase your visibility to several sites online.
A study done by Criteo revealed that buy who get the ads have a 70% chance of finalizing their purchases online compared to those who don’t get them. Other than that this group that is redirected to the retail stored were likely to spend 50% extra on their purchases than their counterparts.
Retargeting Ads Support Other Promotional Techniques
The technique of redirecting banner ads actually supports the aim of conventional advertisement and promotions. It is not a secret that this strategy works along with other forms of online advertisement that are in place to enhance the ROI. Remember, retargeting itself is not the main approach because it is not wide. However, it still functions well with keyword campaigns where retailers have a niche market. Buyers can have better access to certain items they are searching.
To conclude, banners ads can be incorporated into the overall advertisement scheme by online vendors. Its function rests on the notion that shoppers are driven by desires when they want to buy goods. This technique actually makes shoppers aware of your brand and it also draws their interest so as to promote sales. It is a fairly priced technique for dealing with increasing business rivals. As a business person, you just have to re-engage buyers who are seeking for items to buy so that they can get what they want. This approach allows you to sell online and improve the perception of buyers.