Building on successful social media marketing track record is tough in today’s highly contested (and congested) social-scape. Rovin Net has punched through again with a mass-market foray into the visual Entertainment Industry with the production of Subrosan – the dark adult thriller series slated for sale to premium cable networks.
Building Brand and Buzz for Subrosan
Our goal as always is to create another Rovin Net Internet Success Story by building a multi-channel search and social reach campaign to brand Subrosan to the pop culture consciousness. We started the project in July of 2011 and within 90 days we achieved term branding and culture buzz while the show is in pre-production.
We covered more ground with press outlets and industry buzz sites during the next few months to keep the sizzle going. Now just at seven months since campaign inception, the branding metrics look great. The Subrosan Entertainment Group has set a tentative release date for April 2012 so we’re ramping up promotional channels and turfing up with ancillary chatter, reviews and conversations.
Our pre- and post-premiere campaign strategy includes end-game components like digital and physical (DVD) distribution platforms and direct sales revenue sharing agreements as well as no-mercy crowd sourced distribution through P2P networks.
Hitting the ground running in a new media world is something we do everyday for clients. We live and breathe this culture and the faster the information injection schema grows, the better we become at harnessing it for clients.
Subrosan is slated for wide release in the spring of 2012.
Contact Rovin Net today to harness the culture of information and become our newest Internet Success Story!